Unilever Philippines intended to create a striking on-site coffee experience that would not only offer refreshments but also creatively represent their brand. To accomplish this, we conceptualized and executed a panel-branded mobile coffee cart service that amplified their visibility at the event while delivering a high-quality caffeine experience to attendees.
Unilever x Sibs Coffee Cart
Case details
Unilever Philippines pursued a creative activation that fused functionality with branding—an initiative aimed at drawing attention while enhancing their corporate identity. The key challenge was to effectively embed the company’s visual identity into a portable coffee station. It was vital to achieve a harmonious balance between visual attractiveness, sturdiness, and usability to ensure the cart could endure considerable foot traffic while perfectly embodying the Unilever brand.
A tailored coffee cart was developed, featuring an acoustic cladding panel on the front and a half sintra panel that showcases the Unilever brand elements. The acoustic panel provided an elegant and textured backdrop while also serving a practical purpose by dampening sound, thus ensuring a pleasant environment around the coffee station. In addition, we designed and produced branded coffee cup sleeves, which reinforced Unilever’s branding with every cup served. This cohesive visual approach transformed a basic coffee service into an immersive brand experience.
At the Unilever Philippines event, the mobile coffee cart stood out as a key attraction, enticing attendees with its freshly brewed coffee and elegant, brand-consistent appearance. The prominent display of the company’s visual identity reinforced brand awareness and left a lasting positive impression on visitors. Furthermore, the cart’s efficient functionality allowed staff to serve beverages swiftly, enhancing the overall experience for participants—showcasing how careful design can yield both practical benefits and heightened brand visibility.