We partnered with LG Philippines to deliver an interactive, on-the-go coffee experience that delighted their audience. By setting up a mobile coffee cart service, attendees received freshly crafted beverages adorned with a custom LG logo on the foam. This unique approach not only satisfied event guests with a premium coffee treat but also reinforced LG’s brand identity in a memorable way.
Case details
LG Philippines aimed to discover a novel approach to engage its customers and showcase the brand’s dedication to quality and creativity. The objective was to deliver a significant and personalized experience that would leave a lasting impact, all while effectively incorporating LG’s brand identity.
Our team launched a comprehensive mobile coffee cart, manned by proficient baristas prepared to offer a variety of personalized beverages. To enhance brand visibility, we created a bespoke stencil displaying the LG logo. By employing latte art techniques with this stencil, each beverage presented the LG emblem in the foam. This not only enriched the guest experience but also combined a delightful drink with a captivating visual representation of the brand.
The mobile coffee cart emerged as a central attraction at the event, creating a sense of enthusiasm and engagement among participants. Significantly, the personalized LG latte art stencils offered a remarkable and shareable experience, resulting in social media highlights and organic promotion through word-of-mouth. This successful activation not only elevated LG’s brand visibility but also strengthened brand loyalty, while delivering a memorable and high-quality hospitality experience for attendees.