To commemorate the debut of Atiklaham on Amazon Prime Video Philippines, we recreated the film’s café-themed environment at the Glorietta 4 activity center. Our team established a uniquely designed, extended café bar that effectively conveyed the film’s cozy and cinematic vibe. The delightful aroma of freshly brewed coffee permeated the space, while subtle allusions to memorable movie lines adorned the cup sleeves, with every element intentionally selected to elevate the Atiklaham experience for participants at the event.
Amazon Prime Video (Atiklaham) x Sibs Coffee Cart
Case details
The objective was to replicate the café-inspired ambiance of the film while addressing the logistical challenges associated with accommodating large audiences. It was essential to provide exceptional coffee service in a bustling event environment, draw in foot traffic, and effectively showcase Atiklaham’s themes and branding within a limited timeframe.
We deployed a mobile coffee setup equipped with two espresso machines to efficiently serve around 900 cups of coffee. The coffee bar was designed to mirror the look and feel of the movie’s café scenes. Custom cup sleeves featured iconic quotes and motifs from Atiklaham, along with a QR code linking directly to the Amazon Prime Video app download page—seamlessly bridging the physical experience with digital engagement. Attendees could simply scan the code to explore the film online, adding an interactive layer to their in-person experience.
By the conclusion of the day, approximately 900 cups of coffee had been served to enthusiastic movie enthusiasts and shoppers alike. The themed café bar emerged as a focal point of attraction, creating excitement around Atiklaham and igniting conversations on social media. The inclusion of a QR code on the cup sleeves effectively encouraged attendees to download the Amazon Prime Video app, enhancing brand recognition and transforming casual visitors into prospective viewers—all while providing a unique, film-themed café experience.